“ doesn’t have any functionality, it comes from an herb,” Torres said, CNBC reported. Selling CBD-infused foods and beverages across state lines is currently illegal in the United States, but Torres noted that while many people don’t know to differentiate CBD and hemp seed oil, they are not one and the same. In April, a Rockstar beverage with hemp seed oil was launched in Germany, which has a sizable market for hemp, though hemp seed-infused beverages have failed to really catch on there or in other markets, according to CNBC. Rockstar Energy has dabbled with hemp seed oil in its products before, according to CNBC. Rockstar Unplugged delivers the ingredients consumers have been asking for, creating an opportunity for us to transform the category and introduce new consumers to our energy portfolio,” Torres said. “Ninety-one percent of our consumers told us they wanted a beverage that lifts their mood. “With Rockstar Unplugged, we continue the brand’s heritage in driving culture while delivering innovation to the category,” said Fabiola Torres, PepsiCo general manager and chief marketing officer of the energy category, in a statement. The new drink is being released as part of the company’s new partnership with MTV and will be named “Rockstar Unplugged.” It shares a name with the returning MTV show “MTV Unplugged.” The original Rockstar Energy drinks contain twice that amount, and an eight-ounce cup of coffee contains about 90 mg of caffeine, according to the Food and Drug Administration. The drink contains about 80 mg of caffeine, according to PepsiCo, which is relatively low. It is available in three sugar-free flavors – Blueberry, Passionfruit, and Raspberry Cucumber,” PepsiCo wrote in its press statement. “The new sugar-free, calorie-free beverage combines hemp seed oil, B vitamins, spearmint, and lemon balm with a dose of caffeine. PepsiCo has unveiled a new Rockstar Energy drink that is infused with hemp seed oil, according to a company press release.
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